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Smart Delta Reports – How To Automate Exporting, Filtering, and Comparing...
In 2013, I wrote a post explaining how to create what I called a Panda Report, which enabled you to identify landing pages seeing the biggest drop during a major algorithm update. The post explained...
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Google’s Product Reviews Update – Analysis and findings from a major...
On April 8, 2021 Google announced a new algorithm update called the Product Reviews Update. The update was designed to reward in-depth reviews versus thinner review content (whether that’s a single...
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Yes, Rich Snippets can be impacted by Google’s broad core updates (and other...
If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of...
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Google’s July 2021 Broad Core Update – Rapid-fire Insights From The Summer of...
Welcome to Google Land.Please keep hands, arms, and legs inside the vehicle at all times. :) Yes, the spectacular summer of Google algorithm updates continues. This has been one of the most volatile...
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Google Broad Core Updates and Image Search: Can core updates impact Image...
Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google....
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The short and long-term ranking impact of removing long and fluff e-commerce...
Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing...
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What happens to crawling and Google search rankings when 67% of a site’s...
There has been a lot of confusion and debate over the years about how to best handle pagination from an SEO perspective. It doesn’t help that Google changed on this front, which has led to even more...
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How to identify ranking gaps in Google’s People Also Ask (PAA) SERP feature...
When performing a competitive analysis, it’s smart to run a keyword gap analysis to determine the queries that competitors rank for that your site doesn’t rank for. It can often yield low-hanging...
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The Link Authority Gap – How To Compare The Most Authoritative Links Between...
While helping companies that have been heavily impacted by Google’s broad core updates, the topic of “authority” comes up often. And that’s especially the case for companies that focus on “Your Money...
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Google’s December 2021 Product Reviews Update – Analysis and Findings Based...
The past month has really been something for site owners and SEOs… Google pushed a broad core update on November 17, 2021, right before Black Friday (which shocked many people, including me). And...
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Google’s Broad Core Updates And The Difference Between Relevancy Adjustments,...
Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like...
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Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search...
They say “a favicon is worth a thousand words”. OK… they really don’t say that, but favicons can definitely be important from a Search perspective. In 2019, Google started displaying favicons in the...
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How to extend a multi-site indexing monitoring system to compare...
Last month I published an article on Search Engine Land explaining how to use the new URL inspection API to build a multi-site indexing monitoring system. By using Analytics Edge in Excel with the new...
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What Discover’s “More Recommendations”, Journeys in Chrome, and MUM mean for...
How Google is building a true Search assistant that can provide a wealth of recommendations based on the topics users are searching for. And it’s partially live now in Google Discover with a focus on...
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How NewsGuard’s nutritional labels can help publishers avoid manual actions...
In July of 2021, Google issued a number of warnings for sites publishing medical content that went against its guidelines (for Google News and Discover). The potential for a manual action was clear...
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Analysis of Google’s March 2022 Product Reviews Update (PRU) – Findings and...
Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews...
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Amazing Search Experiments and New SERP Features In Google Land (2022 Edition)
This post is based on my presentation at the Google SEO Meetup in New York City in June of 2022. On Monday I had the opportunity to present at the Google SEO Meetup in New York City, which was set up...
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The Google May 2022 Broad Core Update – 5 micro-case studies that once again...
Google’s May 2022 broad core update rolled out on May 25, 2022 and the rollout completed on June 9, 2022 (taking about 15 days to fully roll out). It was a massive algorithm update with many sites...
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Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal...
I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking signal that’s targeting “unhelpful content” (which is content primarily created to rank in...
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Sitebulb Server – Technical Tips And Tricks For Setting Up A Powerful DIY...
When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options available from local crawlers to enterprise crawlers (SAAS services). I’ve been extremely...
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