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Google’s Helpful Content Update (HCU) and the danger of low-quality AI...
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated...
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Analyzing the long-term impact of Google’s reviews updates and what that...
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update...
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Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combination
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I have once again heard from several site owners that had their highest levels of traffic...
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How to use data-nosnippet to block specific content from being used in a...
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search...
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How To Find Embedded YouTube Videos That Are Unavailable or Marked Private...
There’s nothing more frustrating than coming across articles containing YouTube videos that have been removed for some reason. It’s extremely frustrating for users and can easily elude site owners...
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How to find Google Notes for your website and what those Notes could signal...
Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via...
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5 ways that Google’s helpful content system could evolve based on the...
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better...
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Is Your Site Reliable? Meet Wikipedia’s Reliable Sources List: Another Proxy...
From “Generally reliable” to “Blacklisted”, you can find scores and discussions for many sites whose reliability is frequently discussed by Wikipedia editors. And as a bonus, I’ll explain how to find...
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Shifting Signals: How GSC’s Inbound Links Report Can Reveal Third-Party URLs...
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound...
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How to bulk export Merchant Listings data from Google Search Console via...
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via...
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