Clik here to view.
SEM Competitive Analysis – The Power of Understanding Your Competition in...
There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your...
View ArticleClik here to view.
How To Share Budgets Across Google AdWords Campaigns Using The New Share...
Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier. The new shared budget option enables marketers to apply one budget to multiple campaigns (versus...
View ArticleClik here to view.
How To Find Keywords Triggering Product Listing Ads Using AdWords and Google...
If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords. Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in...
View ArticleClik here to view.
Dynamic Search Ads (DSA) in Google AdWords – How Your Technical SEO Problems...
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads,...
View ArticleClik here to view.
Hunting False Negatives – How To Avoid False Negatives When Checking...
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s...
View ArticleClik here to view.
How Google Analytics *Really* Handles Referring Traffic Sources [Experiment]...
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those...
View ArticleClik here to view.
Trackbacks in Google Analytics – How To Analyze Inbound Links in GA’s Social...
In May of 2012, Google Analytics introduced trackbacks in its social reporting. If you’re not familiar with trackbacks, they enable you to understand when another website links to your content. So,...
View ArticleClik here to view.
Introducing SEO Bootcamp Princeton, A Hands-On SEO Training Course in...
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics,...
View ArticleClik here to view.
Faulty Redirects, Duplicate Content, and SEO – How a Redirect Glitch Created...
With the release of index status in Google Webmaster Tools, many webmasters are now questioning why their “not selected” numbers are high. They wonder if those numbers are good, bad, normal, etc?...
View ArticleClik here to view.
Facebook Graph Search – My Initial Thoughts on Speed, Privacy, Reputation...
Last week, Facebook unveiled Facebook Graph Search, which is an important step forward for the social network. Many in digital marketing, including myself, wondered why Facebook had never added a...
View ArticleClik here to view.
How to Combine Custom Audiences in Facebook Ads to Enhance Your Targeting...
Facebook recently released a powerful new option for advertisers called Custom Audiences. Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads....
View ArticleClik here to view.
Enhanced Campaigns and Local Search | How To Use Bid Adjustments with Radius...
On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns. Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded...
View ArticleClik here to view.
How To Properly Demote Sitelinks in Google Webmaster Tools
I’ve received several questions recently about how to remove sitelinks in Google. If you’re not familiar with sitelinks, they are additional links that Google provides under certain search listings....
View ArticleClik here to view.
Facebook Graph Search Update: Facebook Now Passing Keywords to Destination...
Facebook Graph Search launched in January, and I was fortunate to have early access. Upon gaining access, I began heavily testing Facebook’s new social search capabilities. That research led to my...
View ArticleClik here to view.
You Might Be Losing Out – How To Make Sure Sitelink Extensions in Bing Ads...
Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads. Google AdWords has had ad sitelinks for some time, so this was a...
View ArticleClik here to view.
AdWords for Twitter – How To Set Up Keyword Targeting Campaigns in Twitter...
There was a big announcement on Wednesday in the advertising world. Twitter finally launched a keyword targeting solution for Twitter Ads. Yes, that means AdWords-like targeting for Twitter. Many...
View ArticleClik here to view.
Robots.txt and Invisible Characters – How One Hidden Character Could Cause...
If you’ve read some of my blog posts in the past, then you know I perform a lot of SEO technical audits. As one of the checks during SEO audits, I always analyze a client’s robots.txt file to ensure...
View ArticleClik here to view.
SEO Findings From Google’s Phantom Update on May 8th, 2013 | Was It Penguin...
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long...
View ArticleClik here to view.
Penguin 2.0 Initial Findings – A Deeper Update, But Not Broader [Analysis]
Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting. Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to...
View ArticleClik here to view.
Panda To Roll Out Monthly Over Ten Days — What It Means for Website Owners...
At SMX West, Matt Cutts spoke about the latest Panda changes, and mentioned that the algorithm update had matured. He explained that Panda will now roll out monthly, but slowly over a 10 day period....
View Article
